How African tech startups can secure venture capital investment (+ case studies)
February 8, 2024
Adam Wakefield


A group of women professionals at a long table.

Securing venture capital investment for African tech startups.

The African tech startup scene, valued at $6.6 billion, is bursting with ingenious innovation. From agritech which brings smart farming solutions, to healthtech which tackles infectious diseases, scrappy young companies are crafting creativity-fueled tech to uplift their communities. But even the best ideas require a launchpad to scale, and venture capital (VC) investment helps startups reach their full potential.

Venture capital fundraising in Africa is expected to hit X billion in 2024. Beyond financial support, venture capitalists provide startups with the infrastructure to accelerate growth by recruiting talent and honing strategy.

Curious about the ins and outs of venture capital investment for your tech startup? Keep reading to understand the importance of venture capital funds. Learn when and how to seek VC support and be inspired by African tech innovation success stories that made it big with VC.

Types of venture capital 

Venture capital investment plays a vital role in providing financial support and expert guidance to startups at various stages of development. Let's delve into the funding available at the different stages of business growth. 

Early-stage financing

The early-stage funding is critical as it helps your business establish roots for future growth. Seed funding is often the first official equity funding stage. It helps you by financing the initial steps, such as market research and product development, in exchange for equity. Startups at this stage are generally in their infancy and may have a prototype or some market data, but they haven't generated any revenue yet. While investing in early-stage companies, investors look for the future growth potential of the company. 

Series A rounds are for startups with a developed product and some level of market validation, seeking funding to optimise their product or launch into the market. Investors in Series A expect to see a clear business model and a path to generating sustainable revenue.

Growth-stage financing

In the growth-stage, Series B and C funding helps startups become industry leaders. 

Series B rounds are for more mature companies that have established a user base and shown potential for significant growth. The focus here is on scaling the business, increasing market reach, and possibly expanding the product line. 

By Series C, companies are well-established in their markets and look for venture capital funds to help them develop new products, expand to new markets, or even acquire other companies.

Specialised VC firms

Venture capital investment plays a vital role in the African startup ecosystem by providing financial and expert support at various development stages. These firms often focus on sectors like fintech or health tech, providing not just capital but also deep industry insights and local connections. This tailored guidance helps you create locally-appropriate solutions, increasing your odds of success.

The importance of venture capital investment for African tech startups

Two people discussing a business deal.

Importance of VC for African tech startups.

In the African market, venture capital firms provide funding and a wealth of resources crucial for navigating the unique landscape. 

Certain African regions are becoming hotspots for venture capitalists, driven by their growing economies, technological advancements, and innovative entrepreneurial communities. Regions like Nigeria, Kenya, Egypt, and South Africa are witnessing significant VC activity, reflecting their robust startup ecosystems and market potentials.

Here are some ways in which venture capitalists support African startups:

Financial support

Due to stringent requirements or limited availability, traditional financing routes are more complex in Africa. Venture capital investment fills this gap by providing essential funding, helping you develop your products, scale operations, and grow your teams. 

Expertise and mentorship

VC firms bring more than money; they offer industry experience. This mentorship and advice are invaluable in refining business strategies, understanding market dynamics, and scaling operations efficiently. As an early-stage business, this guidance helps you minimise risks.

Market access

Venture capitalists serve as gateways to broader markets within Africa and globally. Their extensive networks provide startups access to more customers, crucial partnerships, and international expansion opportunities. 

Navigating challenges

African tech startup companies often encounter unique obstacles like regulatory complexities and market fragmentation. With their expertise and influence, venture firms can engage in policy discussions and offer tailored solutions that address the needs of African markets. Venture capital firms help African tech startups with financial support and their local expertise, network, and influence. 

Now, let's find out when to seek venture capital investment and whether that's the right option for you. 

When to seek venture capital investment

when to seek investment support

Two people discussing a business deal.

For startup companies, seeking venture capital funds is a big decision that requires careful assessment of readiness, strategic timing, and long-term implications.

Assessing readiness

You should consider venture capital funds only when you've got a viable product or service with demonstrable market potential. This means having a minimum viable product (MVP), some degree of customer validation, and a clear vision of the product's scalability. 

Investors seek proof that your business can grow and capture a significant market share. Remember, a strong, committed team and a solid business plan are critical factors in attracting VC interest.

Strategic timing

The timing to pursue VC is crucial and should align with market conditions, business milestones, and your readiness for scaling.  Ideally, seek venture capital funds when you're poised for significant growth in terms of launching new products or exploring markets. You must show that your business has reached a stage where more capital will spur substantial growth.

Consider the long-term implications

You need to consider certain things before partnering with venture capital firms. There could be equity dilution, and you'd own a smaller portion of their company post-funding. 

Also, venture capitalists typically aim for high returns on their investment, often pushing for rapid growth and, in some cases, influencing company strategy. This expectation can affect your business decisions and the company’s overall direction.  That's why aligning with VC firms whose vision and approach match your business goals and values.

Choosing the right venture capital investment firm 

Choosing the right VC firm is important as it can significantly influence your future trajectory. It's not just about securing funding; it’s about forming a partnership that aligns with your startup’s vision, offers robust support, and is built on a foundation of mutual understanding and respect. Here are some things to consider:

Alignment of interests

Partner with VC firms whose goals and values resonate with your vision. The right venture capitalist should understand your long-term objectives and be willing to support them financially and strategically.

Make sure to look for VC companies with a history of investing in sectors or similar business models, as this shows an understanding and interest in your domain.

Network and support

The ideal VC funding offers much more than capital. They bring invaluable mentorship, industry connections, and access to broader public markets. This network and support can accelerate your startup's growth, open doors to new opportunities, and guide you through complex business challenges.

That's why you should seek venture firms known for their proactive involvement and leveraging their network to support their portfolio companies.

Due diligence

Conducting due diligence is a critical step. Research the track records of potential VC firms, focusing on their investment history, success stories, management team, and any notable failures. Speaking to other founders who have worked with these VC companies can give you insights into their working style, level of involvement, and the value they add beyond funding.

Now that we've seen the importance of selecting the right VC firm based on alignment of interests, networks, and track record, let's move on to some VC funding success stories for African tech startups.

Success stories and lessons learned 

Let's read about the two African startups that successfully secured VC funds and grew significantly. They show the mindset and vision needed to succeed with venture capitalists. 

Asaak's success story

 Asaak's homepage showing a man riding a bike.

Asaak is a venture capital investment success story.

Asaak, a Ugandan startup, secured $30 million in pre-Series A funding with support from VC firms like Founders Factory Africa. They specialise in financing 'boda boda' drivers. 

A big reason for Asaak's success is their innovative credit scoring system, catering to a market that conventional banks ignore. This system evaluates drivers' data from platforms like Bolt and Uber to assist in motorcycle ownership, helping drivers with financial stability and livelihoods.

Asaak’s journey shows the importance of a clear, market-specific value proposition for startup companies aiming to attract venture capital firms.  Securing VC funding depends on your ability to present a compelling, scalable solution that taps into untapped market potential.

BuuPass's success story

BuuPass's homepage showing a booking page for buses, trains, and flights.

Learn from BuuPas's venture capital funding success story.

BuuPass, a Kenyan startup, secured $1.3 million in pre-seed funding, with contributions from Founders Factory Africa and others. The company revolutionised public transport by evolving from a B2C to a B2B2C model, offering a Bus Management System for operators and a seamless booking platform for passengers. 

This strategic shift reduced operational inefficiencies and improved user experience, leading to higher transaction volumes. BuuPass's journey shows the value of flexibility and market responsiveness in attracting venture capital investment. 

As a tech founder, you should identify and address specific market gaps with innovative, scalable solutions. Venture capital firms value companies that can pivot in response to market feedback and effectively use technology to solve real-world problems. Also, showing potential for regional or global scalability of the solution can enhance your startup’s appeal to investors.

Closing the deal: Venture capital investment for your tech startup success 

Venture capital investment catalyses more than just money for African tech startups; it's a strategic ally that can accelerate them from promising seeds to industry giants. 

The case studies here showcase the immense potential VC backing holds. Startups across Africa are leveraging this support to boost growth and pioneer innovation. The continent overflows with world-changing ideas, and VC firms like Founders Factory Africa stand ready to help them take flight. 

If you're a tech founder driven to transform the African landscape, consider applying for funding and mentorship with FFA. We are here to walk alongside you from scrappy startup to successful CEO.