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Get investment and tailored support

We invest in startups driven by great founders dedicated to solving real-world problems in their local contexts.

Access financial backing plus a wide basket of hands-on expertise to advance your startup adventure. Our network of venture building specialists and advisors are committed to helping you build better and ensure your startup goes further, faster.

Join our growing portfolio of 50+ startups today.


Quick answers

What does expert Studio support entail?

Our operational team specializes in Business Strategy, User experience, Product development, Engineering, Growth marketing & demand generation, strategic partnerships, and Fundraising. Our goal is to help you go further and faster with proven repeatable methodologies that are designed for scaling businesses.

While we do focus our support around the levers of our Traction Engine™ to identify where to focus, we tailor our support to the specific needs of each business. Startups can expect anything from weekly product coaching sessions, setting up your growth infrastructure, helping you design pilots, to supporting you to develop, implement and validate your commercial strategy, understanding how to build deep and successful relationships with corporates.

In addition to these things, startups will also get access to premium tools, discounts, and offers from top tier providers including AWS; receive free desk space at our Johannesburg offices and preferred access to our network of angel, venture, and corporate investors.

Will we sign an NDA?

No, we won't sign an NDA. Our global reputation is based on our ability to work with a diverse portfolio while maintaining strict confidentiality with every venture.

Can we apply if we’ve participated in another accelerator program?

Yes, that's not a problem. However, we prefer startups not to be on other programs whilst working with FFA as our support can be quite hands on and it's less distraction for you to only be getting advice from one partner at a time. Your resources are already lean enough and we’ve found that startups struggle to juggle.

How is our IP handled by FFA?

FFA  a strict policy that limits access to applications submitted through this website to only staff in our venture sourcing team, who are bound by terms of strict confidentiality. Members of FFA's venture design and studio teams do not have any access to applications submitted to FFA.

All applications that are rejected by FFA are kept for a fixed period of 14 days after which they are automatically deleted from FFA's servers without any further action required from FFA.

Whilst FFA and its staff do as much as possible to protect any proprietary information belonging to third parties, FFA does not guarantee and hereby disclaims and limits, to the extent allowed under any applicable laws any and all liabilities, claims, and damages that may arise from or in connection with the submitted application.