back to TEAM
Head of Growth

Steve Waidelich

After spending 3 years working with an AdTech startup and online publisher in the United States, Steve moved back to South Africa to co-found a leading digital media agency. The agency’s clients included many of SA’s largest brands — FNB, Vodacom, VISA, General Motors, SABMiller and Samsung. The agency was acquired by the Publicis Group after 6 years.

Steve then shifted his focus to startups, acting as an independent growth consultant to startups in the UK and SA. He believes that there are no silver bullets in growth. Instead, authentic growth comes through a predictable, scalable and repeatable experimentation process. 

Steve also loves spending his downtime unplugging in the African bush.

Remember...

“Growth is not convoluted or magical. It’s very simple: Measure. Test. Experiment. Create a culture of experimentation and celebrate failure as much as you celebrate success.” – Chamath Palihapitiya

Be part of the team

Join the FFA team to build and scale startups in Africa

If you’re interested in staying abreast of our portfolio opportunities, please complete this form and we will send you updates

JOIN THE FFA TEAM  →

Looking to join any of our exciting ventures?

If you like what you see and want to partner with any of these exciting ventures, please contact us.

JOIN OUR VENTURES  →