Mayuri is our Digital Marketing and PR Lead, overseeing all online marketing campaigns, creating brand awareness, analyzing efforts and identifying trends. She’s also responsible for the development of the FFA brand - telling our local story while supporting the founding entrepreneurs on their journey to scale.
Prior to joining FFA, Mayuri spent 4 years at Uber, leading Social Media and Content for Sub-Saharan Africa. Passionate about creating content can scale and resonate with an audience, she describes herself as a wordsmith and digital maven. Despite her immense love for the tech world, Mayuri is ultimately fueled by human connections and believes that any great service begins with this foundation.
Once an aspiring actress, Mayuri graduated with a degree in Drama, Film, Media and Writing from the University of Cape Town. Her professional experience spans 8 years, with a background in editorial journalism, SEO and social media strategy and Public Relations. Inspired through creativity, Mayuri’s hobbies include exploring new cities, painting, blogging and cooking.
“For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.” – Michelle Obama
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